JULY 2026 NEWSLETTER

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Looking at the CAR infographic from May 2026 (our most up-to-date), we see not a lot has changed. What has changed from a practitioner's perspective is that we are seeing a lot of price reductions. We are still seeing sellers wanting to push that envelope because they think they will have to "negotiate down" when buyers come in. I think there is some credibility here! A few years back, we could underprice homes (WAY below) and get tons of bids going up. I think most of us aren't severely underpricing in today's market. I like pricing at "a good deal" level … but not to a grossly misleading price.

On the other side, thinking you should overprice and then negotiate is also a huge mistake. I have found that buyers have plenty of options, and if they see an overpriced home, they move on to the "good" deals. These homes can then become stagnant, and ultimately, price reductions and final sales prices can end up lower than they would have been with a more realistic initial price.

What are your thoughts?

With the 30-Year fixed rate sitting at 6.49% for conforming loan balances as of July 1, 2026, borrowers are facing a market that is no longer in a freefall but hasn't yet hit the 5% range many were forecasted to see. For most purchase transactions today, locking is the defensive play.

If you know my work ethic and wouldn't mind taking 5 minutes to LIKE & review me, it would be greatly appreciated!

Del Mar's Sandy Home

Do you think this 1956 3888 square foot home on a 14,415 lot in oceanfront Del Mar is worth the $49,900,000?  

Now if you want a great deal, there's an El Cajon condo listed at $249,000.  For budget conscious buyers or 1031 exchangers, this may be the one for you.

Visit equitysmartloans.com. Rates, Fees and Programs are subject to change without notice. This is not a guarantee or a commitment to lend. Some products may not be available in all states. Not all applicants qualify for financing, subject to review of credit/collateral. Equity Smart Home Loans NMLS#: 856170 DRE#: 01906808 Headquarters: 1499 Huntington Dr Suite 500, South Pasadena, CA 91030, (323) 258-4317.